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“The trouble with a personal brand is, you’re yoked to a machine,” said Paul Kedrosky, a friend of Mr. Malik’s who runs the Infectious Greed blog. “You feel huge pressure to not just do a lot, but to do a lot with your name on it. You have pressure to not just be the C.E.O., but at the same time to write, and to do it all on a shoestring. Put it all together, and it’s a recipe for stress through the roof.”

-An excerpt from an article that appeared yesterday in The New York Times entitled, "Some Brand-Name Bloggers Say Stress of Posting Is a Hazard to Their Health." Click here to read the full article. We were just glad to sense solidarity from others who face the same overwhelming stress from having a celebrity-grade, cutting edge blog. Just kidding. -a